Wednesday, December 25, 2019

Report Bsb vs Sky Television - 1264 Words

1. BSB should have been able to identify potential competitors, particularly News Corporation. News Corporation was successful in US (in the US TV satellite industry), had experience transmitting television programs to Western Europe with a low-powered satellite and they already had presence in the UK with newspapers, which could allowed Sky to realize economies of scope. These economies of scope are even more significant if we take into account that News Corporation owns 20th Century Fox Studios. After purchasing 69% interests in SATV and renaming it to Sky Channel, this was a clear signal of a potential competitor to BSB. Adding to this, other signal was Murdoch’s personality, characterized by being aggressive and used to risk and make†¦show more content†¦A company that would act fast and decisively would be a serious threat for BSB. 2. Before Sky’s announcement BSB should have followed a strategy to increase the cost of entry for any potential entrant. In practice, BSB could have bought exclusivity rights over Astra satellite as a new entrant could provide the same service with a medium-powered satellite. Actually, by signing this exclusivity they would have launched their services immediately (with PAL existing technology), guaranteeing a first move advantage and restricting the room for entrants. Afterwards, with the network established BSB perhaps could upgrade its technology to D-Mac (high-powered) but this time with control over market. Speed in getting to the market was crucial in this case, but BSB missed it, having technology concerns prioritized over marketing concerns. Besides, if they insisted in this technology (D-MAC) they should have lobbied to put legal restrictions in medium-powered satellites transmitting for UK, consistent with the Government objective to promote investment in MAC standa rd. Moreover, they should have pursued exclusive agreement with movie studios, as soon as possible, to limit entrants’ ability to have superior programming. On the other hand, exclusivity or partnerships in distribution, were recommended, by tying retailers to sell the dishes, benefiting with the costumers’ higher switching costs and, consequently, higher future market share. Ex-post Sky’s entry announcement, itShow MoreRelatedReport: Bsb vs Sky Television1255 Words   |  6 Pages1. BSB should have been able to identify potential competitors, particularly News Corporation. News Corporation was successful in US (in the US TV satellite industry), had experience transmitting television programs to Western Europe with a low-powered satellite and they already had presence in the UK with newspapers, which could allowed Sky to realize economies of scope. These economies of scope are even more significant if we take into account that News Corporation owns 20th Century Fox StudiosRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesindie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L ERead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesthat do not reach fruition are considered, Exhibit 1 Creating new pharmaceuticals. It takes 10–15 years on average for an experimental drug to travel from the lab to patients Source: PhRMA, Medicines in Development – Biotechnology – 2006 Report, p. 51. ECS8C_C02.qxd 22/10/2007 11:53 Page 610 610 THE GLOBAL PHARMACEUTICAL INDUSTRY Exhibit 2 Methods used to control pharmaceutical spending Mixed effect Partial reimbursement at price negotiated with manufacturer Generic

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